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Ballistica, high impact consulting.

Consultancy for Product and Brand based on experience.


Welcome to Ballistica, here to update you with interesting stories about business, branding and products. Written in between looking after clients, walking the dog and everything else life throws our way.


The names of the products and brands will be removed or changed. Some posts are based on small businesses and others global leading brands, but the important element are the anecdotes and lessons that each one is trying to get across (or at least the lessons we think we learned from them anyway). It is not a flag flying exercise for our work, nor is it intended to be some kind of resume. Simply interesting stories about branding, product and business which might inspire or assist you.


Luke Green founder and CEO of Ballistica Consulting formerly Marshall Amplification and Marshall Records

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